Angi Leads Review: How It Works for Pros, What It Costs and Whether It Pays

Angi matches homeowner project requests to pros by service and location, and charges a lead fee when the pro and the homeowner have both shown interest. What Angi's help center says, checked November 9, 2026:

• Leads and Opportunities. A lead is "a connection between you and a homeowner after a homeowner has shown interest in working with your business." Opportunities are requests that match your services and area, "or are based just outside of it." You see the homeowner's name, general location, task and lead fee before you show interest, and you pay only if the homeowner shows interest back.
• How many pros. "Each time a homeowner submits a project request, we will match them with no more than five pros."
• When you are charged. "As soon as both you and the homeowner show interest in connecting with each other." You "are charged for leads whether or not you open or respond to them."
• What a lead includes. The homeowner's name, location, project details and contact information.
• Speed. Angi recommends "calling each lead you receive within 15 minutes," and following up after 24 hours if you miss them.
• Not a guaranteed job. "No, Opportunities and leads are not guaranteed jobs."
• Homeowners. Angi's FAQ says that "when homeowners authenticate their accounts, we can assure our service professional network that they are connecting with real homeowners."

Who can advertise on Angi

Angi's public FAQ sets the bar for pros who pay to be on the platform. To become Angi Approved and advertise, the FAQ says a pro "must maintain an average rating of at least 3.5 stars," the owner must pass a criminal background check (except pros labeled Approved (Corporate)), and the pro must attest to holding the required licenses. Another answer on the same page says pros "who maintain an average rating of 3 stars or higher" may advertise. Ask Angi which threshold applies to you.

What Angi does well

• You see Opportunities before you pay. Task, general location and fee are shown first, and you are not charged unless both sides show interest.
• The five-pro cap. A request goes to no more than five pros.
• Pausing and hours. You can pause leads for up to two weeks and set business hours for automatic leads.
• A written credit policy. The rules and the request steps are published in the help center, with a five-business-day review.

Angi does not publish a lead price. Its help center says only that "lead fees change based on task, homeowner location, and demand for the work."

What Angi publishes about billing

Angi Inc.'s annual report for 2025 adds the business view. It says Angi sells "membership subscriptions to approved Pros," that a basic annual membership includes "a business profile page on HomeAdvisor.com and Angi.com," and that in 2025 pros used "full-priced leads within a monthly budget, access to discounted leads in a subscription package, double opt-in leads on an a-la-carte basis and pre-priced offerings." Lead revenue, it says, comes from "fees paid by Pros for consumer matches (regardless of whether the Pro ultimately provides the requested service)." In the fourth quarter of 2025 Angi retired its advertising offering and moved those pros to a subscription based on consumer matches.

How much does Angi charge per lead? What pros report

These are reports from pros and from a guide that collects them. They are not Angi's prices.

The FTC figure describes the fee during that case, not today's price. The spread in these reports is the reason to get your own quote. Before you sign, ask Angi in writing for the lead fee on each service in your ZIP codes, any membership or subscription fee, the contract length and what cancelling early costs.

Angi's "How to Request a Lead Credit" article (August 14, 2026) sets the rules. It opens with Angi's view of the problem: "Homeowners create service requests at different stages of their decision-making process. Some are ready to hire, some are comparing multiple pros, and some ultimately decide not to move forward with their project." That, Angi says, "doesn't, by itself, make a lead ineligible."

Requirements. The lead must be less than 45 days old. You should have tried to call the homeowner within 24 hours of receiving it. Your account must be in good standing with no overdue balance. And you must not have an annual subscription: "If you have an annual subscription, you can report leads, but credits are not offered for those leads."

How credits are paid. Credits are "automatically applied toward future lead charges" and "will expire if not used within six months." They are not cash refunds.

How to request one. In the app or on the web, open the lead from the Leads tab, choose Request Credit or Request lead credit, pick a reason and add details. Angi says requests are "reviewed by the Angi team within 5 business days."

An older version still online. The Lead Credit Guidelines page on pro.homeadvisor.com, under the Angi Leads Pro name, says credits "must be requested by you within 30 days" and offers partial credits for a lead submitted under the wrong job type when the correct one is in your profile. It also lists "a competitor testing the system" as eligible. Ask your Angi rep which version governs your account, and request inside 30 days to be safe.

Keep a credit log

Credits depend on your records. For every lead, note:

• Date and time received, service, and lead fee
• Time of your first call (it must be within 24 hours)
• Each attempt and its outcome: no answer, voicemail, disconnected, wrong service, outside your ZIP codes
• Date you requested a credit, the reason picked, and the decision
• Date any credit was used, so none expire unused

The same log gives you a real win rate for the math below.

Checked November 9, 2026.

Who is reviewing matters. Angi serves both homeowners and pros, and both leave reviews on these profiles. Trustpilot flags that Angi has not invited customers recently, "so reviews may not be representative." On BBB, the most recent reviews (November 2026) are from pros describing 12-month lead contracts, unreachable leads and cancellation charges, while recent complaints also include homeowners writing about services booked through Angi.

What pros report on BBB. Recent pro reviews and complaints describe leads that went to voicemail, leads shared with several contractors, spend that did not turn into jobs, and offers of account credits rather than refunds. One pro wrote that a 12-month contract left them "$3,000 in the hole buying leads." These are individual accounts, and the BBB profile notes that the nature of complaints and a company's responses "are often more important than the number of complaints."

What Angi says back. In a 2022 response recorded on HomeAdvisor's BBB profile, HomeAdvisor said pros must agree to key terms before joining, including that "Project leads are not guaranteed jobs," that standard leads carry automatic charges toward a monthly spend target, and that a membership fee is billed once a pro is approved. BBB had identified patterns of complaints in April 2022 about charges above budget and charges for Opportunities; HomeAdvisor disputed them and, BBB says, declined to provide the documentation it requested.

What the FTC said about HomeAdvisor

The FTC is the regulator here, so its own pages are the record:

• The complaint (March 2022). The FTC alleged that since at least mid-2014 HomeAdvisor made "false, misleading, or unsubstantiated claims about the quality and source of the leads" it sells, told pros its leads turn into jobs at rates "much higher than it can substantiate," and that sales agents misrepresented an optional one-month mHelpDesk subscription as free.
• The order (final April 2023). HomeAdvisor must pay up to $7.2 million for redress. The order bars false or misleading claims about its leads, "including that they concern individuals who are ready to hire a service provider or who submitted a request for home services directly to HomeAdvisor."
• Who it covers. The FTC describes HomeAdvisor, Inc. as "a company affiliated with Angi" that "also does business as Angi Leads and HomeAdvisor Powered by Angi."

A consent order settles allegations; the FTC notes it issues a complaint when it has "reason to believe" the law was broken.

Cost per won job is net lead spend divided by jobs won. The inputs below are made-up round examples inside the ranges pros report; put in your own from your Angi billing page.

Now hold that against gross profit, not job value:

On these inputs Angi pays on the roof and the coating job and barely works on the repaint. Win two jobs instead of three and the cost per won job rises to $450, which is 94% of the repaint's profit. Before you sign an annual agreement, run at least two months on a monthly budget so you can still claim credits and see your real win rate.

Who Angi tends to fit

Trade-specific options are in where painting contractors get leads and roofing lead generation companies compared. For two other paid platforms, see our Houzz Pro review and Yelp ads cost for contractors.

Sourci sells marketing services to contractors, so it is not neutral about lead marketplaces. It is a marketing agency in Austin, Texas for painting, roofing, flooring and coatings and general contractors. Sourci does not sell leads. You pay a monthly fee for the work, and no inquiry is shared with another contractor.

Inbound (website fixes, SEO and AI-search visibility; residential and commercial), detailed on our inbound lead generation page:

• Foundation: $1,950 a month + $1,000 onboarding. 4 page deliverables a month for one website and one primary service area, and 24 buyer questions checked monthly across ChatGPT, Gemini and Perplexity.
• Growth: $3,450 a month + $1,500 onboarding. 8 page deliverables a month across up to two service areas, and 48 buyer questions tracked.

Outbound (researched email outreach to property managers, facilities teams and commercial owners, with interested replies qualified and handed to your team; commercial accounts only), detailed on our outbound lead generation page:

• Foundation: $2,950 a month, up to 500 researched contacts a month.
• Growth: $4,450 a month, up to 1,000 researched contacts a month across two segments.

Plans are month-to-month with 30 days' written notice. Ads and paid directory placements are not part of either plan. A commercial painting contractor in Dallas grew revenue 234% in six months of Sourci's SEO and AI-search work: read the Dallas commercial painter case study.

Get a free AI-search check to see whether AI assistants send buyers in your area to you or to Angi.

• Angi Help Center, "Opportunities and Leads: Frequently Asked Questions"
• Angi Help Center, "Leads and Opportunities" (August 14, 2026)
• Angi Help Center, "Billing: Frequently Asked Questions" (March 5, 2026)
• Angi Help Center, "How to Request a Lead Credit" (August 14, 2026)
• Angi Help Center, "How to Make the Most of Your Leads" (July 14, 2025)
• Angi Help Center, "How to Cancel Your Angi Agreement" (September 2, 2026)
• Angi, Frequently Asked Questions
• Angi Leads Pro, "Lead Credit Guidelines"
• Angi Inc., Form 10-K for the fiscal year ended December 31, 2025
• Federal Trade Commission, "FTC Order Requires HomeAdvisor to Pay Up To $7.2 Million" (January 23, 2023)
• Federal Trade Commission, "FTC Approves Final Order against HomeAdvisor, Inc." (April 21, 2023)
• BBB, Angi profile (checked November 9, 2026)
• BBB, Angi complaints (checked November 9, 2026)
• BBB, Angi customer reviews (checked November 9, 2026)
• BBB, HomeAdvisor profile (checked November 9, 2026)
• Trustpilot, angi.com reviews (checked November 9, 2026)
• Housecall Pro, "What Is Angi's List and How Does It Work for Contractors?" (updated August 18, 2026)
• Thumbtack Help, "Thumbtack's Quality Commitment Terms" (last updated September 28, 2026)
• Thumbtack Help, "Refund policy for pros"
• Networx Help Center, "Lead Credit Policy"
• Networx Help Center, "Pay Per Lead"

Checked November 2026.