Houzz Pro Review: Price, Plans, Leads and Whether It Pays for Contractors

Houzz Pro is Houzz's paid platform for builders, remodelers and designers. It combines business software (estimates, invoices, takeoffs, 3D floor plans, project schedules, a client dashboard and a CRM) with marketing tools on Houzz, the home design site. Advertising, which carries most of Houzz's lead features, is sold as a separate add-on.

What Houzz's own pages say it includes:

• Software in every paid plan. Estimates, invoices and online payments, takeoffs, 3D floor plans, selections, bid management and budget management on Pro, with Houzz AI features across plans.
• Marketing tools on Teams. A Premium Profile, email marketing, a custom website, and two beta tools, Front Desk and Verified Caller, for handling incoming leads.
• Advertising as an add-on. Targeted ads to "local, hiring homeowners," from $499 a month. Houzz's blog says advertising customers also get the Premium Profile, custom website and email marketing that come with Teams.
• A free plan. Houzz's pricing page lists a free plan with a 3D floor planner, estimates and invoicing.

Houzz describes Houzz Pro as serving "residential and commercial design and construction professionals," from solo interior designers to multi-crew builders and remodelers.

Houzz publishes software prices. It does not publish advertising prices beyond the starting figure, or a price per lead.

All prices checked November 9, 2026. A footnote on the pricing page says additional charges may apply based on selected add-ons.

Where Houzz's pages describe pricing differently

The blog itself says older pricing information "may describe plans, prices or user limits that no longer apply." Before you sign, ask your Houzz rep in writing which plan you are on, how many users are included, the total annual commitment, and the advertising budget and service area.

What does Houzz Pro cost per year?

Because most plans are annual contracts, the useful number is the 12-month total.

These use Houzz's published starting prices. Advertising budgets above $499 a month are quoted by Houzz, and contractors report much higher figures (see below).

Houzz's help center article "How to Cancel Your Houzz Pro Subscription" (updated September 2026) sets out the rules:

What this means in practice: mark two dates in your calendar on the day you sign. The last day of the free trial, and 30 days before your renewal date.

Houzz ties its lead features to paid advertising rather than to the base software plans. It describes three routes, and it does not publish how many leads a contractor can expect or a price per lead.

• Targeted advertising. Houzz's advertising page lists geographic targeting, service-based targeting, project type targeting and budget targeting, with placement in Houzz search results and in the homeowner browsing experience. Leads from ads arrive as inquiries with notifications, optional text alerts, and an on/off control to manage lead flow.
• Project Match. Houzz's 2021 advertising guide says homeowners answer questions about location, budget, services, project status and start date, and Project Match "produces up to five pro matches." The homeowner gets the pros' contact details and each pro gets the homeowner's.
• Live Connections. On Houzz's remodeler leads page, a concierge team phone-screens leads, confirms budgets and contact details, and connects you by phone. Houzz's 2021 guide says this applies to "certain project types."

Houzz describes its remodeling leads program as "subscription-based pricing instead of pay-per-lead." That means you pay the same monthly amount whether you receive two leads or twenty. It also means the cost per lead is something you work out yourself, from your own records.

The free Houzz profile still matters. Houzz's guide says organic directory listings rank on profile completeness, number of client reviews, quality of photos and how recently photos were uploaded, while sponsored listings place your profile higher.

Are Houzz Pro leads shared?

Some are. Project Match leads go to up to five pros, according to Houzz's own guide. Leads from a homeowner who clicks your ad or profile and contacts you directly reach only you, though that homeowner may contact other pros as well.

Houzz does not publish advertising prices above $499 a month. Contractors describe what they paid in BBB complaints and app store reviews. These are individual reports, not price lists, shown as written:

The spread runs from about $140 a month to $3,000 a month. The low end matches the published software prices; the high end reflects advertising budgets that Houzz quotes per contractor.

Checked November 9, 2026.

What the complaints are about. The 2026 complaints visible on BBB center on annual contracts, auto-renewal, cancellation and lead quality. Several pros say a renewal caught them by surprise or that they could not cancel before the term ended. One October 2026 complaint says leads had fake contact details or fell outside the contractor's service area and trade.

What Houzz says in reply. Houzz points to signed agreements. One October 2026 reply quotes the billing terms: "You are entering a 12-month agreement. You cannot cancel your plan during the 12-month term." The same reply says lead distribution follows the geographic scope set up at signing, and offers to adjust targeting. In other 2026 cases Houzz withdrew a renewal invoice, cancelled early as an exception, cut a monthly rate, reversed a collections action or refunded a charge.

What the app ratings mean. The App Store and Google Play ratings cover the whole app, including the software. Several of the visible low-star reviews describe lead results and contract terms rather than the software itself.

Judge the software and the advertising separately. The software pays off in hours saved. The advertising pays off in signed jobs.

Software only

If the Pro plan replaces separate tools for estimates, invoices and schedules, compare it with what you pay for those today, plus the hours saved. Example inputs (made-up round numbers): 5 hours a month saved at $50 an hour is $250 a month, against $199 for Pro. On those inputs, the software covers itself. If you already use estimating and project software you like, the case is weaker.

Software plus advertising

Here the question is how many jobs the year has to produce. The job value is Houzz's own 2025 median kitchen remodel spend from its 2026 study; the margin, lead count and win rates are example inputs.

Now add leads and win rate. Example: 6 leads a month on the starting package, 72 a year.

At a 5% win rate, the starting package still clears break-even on kitchens, at about 32% of one job's gross profit per win. On $7,000 guest baths (Houzz's 2025 median), the same $2,327 per job would take most of the profit. The annual contract is what makes this a bigger decision than a pay-per-lead test: you commit to the 12-month total before you know your win rate.

Who Houzz Pro fits

• Google Local Services Ads. Pay per valid lead, with "Kitchen remodeling," "Bathroom remodeling" and "General contractor" listed as categories. Google does not charge for leads it judges invalid or low quality, and it credits charged leads it later finds low quality. Google says you can pause the campaign at any time.
• Lead platforms. Angi and Modernize charge per lead. Modernize sets prices under its "Right Pricing" model, up to a ceiling you choose, and matches each request with up to four pros. Our remodeling leads guide compares their pricing models and cost per won job, and our Thumbtack and Angi alternatives guide covers more options. For Angi in detail, see our Angi leads review.
• Your own site and Business Profile. Inquiries you own, with no lead fee and no other pro on the same request. Our remodeling marketing guide covers project pages, reviews and a 90-day plan, and the general contractor marketing guide splits channels by job type.
• The free Houzz profile. Houzz's own guide says organic listings rank on profile completeness, reviews and photo quality and recency. A complete free profile with recent projects costs nothing.

Sourci is an Austin, Texas marketing agency for painting, roofing, flooring and coatings contractors, general contractors and remodelers. Sourci never sells or shares leads: inquiries come to you from your own site and profiles.

Inbound lead generation (website, SEO and AI-search visibility):

• Foundation: $1,950 a month plus $1,000 onboarding. One website and one primary service area, 4 page deliverables a month, up to 2 technical or conversion fixes a month, 24 buyer questions checked monthly across ChatGPT, Google AI and Perplexity, and a monthly report.
• Growth: $3,450 a month plus $1,500 onboarding. Up to two service areas, 8 page deliverables a month, up to 4 fixes a month and 48 buyer questions tracked.

Outbound lead generation is for commercial accounts only, from $2,950 a month.

Plans are month-to-month with 30 days' written notice, so you can stop with a month's notice instead of finishing a 12-month term. Ads and paid placements, including Houzz advertising, are separate costs. Get a free AI-search check to see whether ChatGPT, Google AI and Perplexity name your company or a marketplace when homeowners ask for a remodeler in your area.

• Houzz, Houzz Pro pricing
• Houzz Pro blog, "Houzz Pro Pricing Explained" (October 2026)
• Houzz Pro Help Center, "How to Cancel Your Houzz Pro Subscription" (September 2026)
• Houzz Pro, "Targeted Advertising for Contractors"
• Houzz Pro, "Find Home Remodeling Leads & Grow Your Business"
• Houzz Pro blog, "How to Get the Most Out of Your Houzz Pro Advertising and Marketing Program" (2021)
• Houzz, 2026 U.S. Houzz and Home Renovation Trends Study (PDF)
• BBB, Houzz profile (checked November 9, 2026)
• BBB, Houzz complaints (checked November 9, 2026)
• Apple App Store, Houzz Pro (checked November 9, 2026)
• Google Play, Houzz Pro (checked November 9, 2026)
• Local Services Help, "How leads work"
• Local Services Help, "Getting started with Local Services Ads" (eligible categories)
• Google Ads Help, "Local Services Ads transition to Performance Max campaigns with pay-per-lead goals"
• Modernize, Pricing
• Modernize, FAQ
• Sourci inbound and outbound plans: getsourci.com/inbound-lead-generation, getsourci.com/outbound-lead-generation

Checked November 2026.