sourci.

CONTRACTOR PLANNING TOOL

Make the lead
economics add up.

Use your own assumptions to see how many won jobs would cover an acquisition budget. This is scenario math, not a results forecast.

All channel costs over the period you are reviewing.

Use jobs of the size you can realistically deliver.

Revenue remaining after direct job costs, before overhead and acquisition spend.

Share that eventually become won jobs. Use your own measured rate when available.

ILLUSTRATIVE DEFAULT SCENARIO
Contribution per won job$6,000
Whole jobs to cover acquisition spend1
Conversations at your assumed win rate10

The conversation count is a planning ratio, not a probability guarantee. Defaults are examples, not Sourci pricing or industry benchmarks.

What this leaves out

Overhead, taxes, payment timing, working capital and differences between jobs can change the real economics. Include estimating and sales costs in your acquisition spend where relevant. A won job can contribute toward cost recovery without producing cash immediately.

The formula is: contribution = job revenue × margin; whole jobs = acquisition spend ÷ contribution, rounded up; planning conversations = whole jobs ÷ assumed win rate, rounded up. Use the same review period and comparable jobs throughout.

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