HIBU REVIEW
Hibu review for contractors: pricing, contract terms and what customers say
Hibu sells a custom-priced marketing package, Hibu One, to local businesses, contractors included. It publishes no monthly price. Its terms add a non-refundable implementation fee, a six-month minimum term and cancellation by phone with at least 15 days’ notice. On BBB, its reviews averaged 4.28/5 from 614 reviews when we checked on . BBB complaints: 107 in last 3 years, 38 in last 12 months.
Disclosure: Sourci publishes this page and sells a competing service: marketing for painting, roofing and coatings contractors. We stick to what each company publishes and what its reviewers say, with links, quotes and the date we checked.
THE VERDICT
Hibu in five lines
- What it is. A technology-driven digital marketing provider for local businesses, originally established in 1930.
- What it costs. Monthly price not published (“Every Hibu One solution is customized based on your goals, market and budget”). Hibu One’s terms add a non-refundable implementation fee of $299.
- Contract terms. “The Minimum Term of your Hibu One subscription is six (6) months.” After that it runs month-to-month. You cancel by phone, with at least 15 days’ notice, and get no refund on cancellation.
- What reviewers report. BBB reviews: 4.28/5 from 614 reviews. BBB complaints: 107 in last 3 years, 38 in last 12 months. Grade A+, BBB Accredited since .
- Who it suits. Owners who want one vendor for listings, reviews, a website and lead tracking, and who are comfortable with a six-month commitment at a price quoted to them.
WHAT IT IS
What is Hibu?
Hibu describes itself as a technology-driven digital marketing provider for local businesses. Its pay-per-call page adds: “Hibu, originally established in 1930, has transformed into a leading digital marketing company”.
Its main product for small businesses is Hibu One. The Hibu One service terms list what the subscription includes: listings management, reviews and reputation management, a Hibu One Smart Site (the website), campaign management, multi-channel lead tracking with call recording, lead scoring, AI call summaries and an inbox. Local Ranking, Hibu Search, Hibu Display and Hibu Social are add-ons with their own monthly fees.
Hibu also runs a pay-per-call program. Its page says “Customized performance programs will be by vertical with agreed upon cost per call, billable duration, and geo targeting.” No cost per call is published.
Hibu is a general local-business agency, not a roofing or painting specialist. Our roofing marketing companies comparison covers the trade-focused agencies.
PRICE AND TERMS
How much does Hibu cost, and what is the contract?
Hibu does not publish a monthly price. Its pricing page says “Every Hibu One solution is customized based on your goals, market and budget” and its FAQ says “Contract terms typically range from 6 to 12 months, depending on the services included in your custom plan.” The legal page sets out the terms that apply once you sign:
| Term | What the company publishes | Source |
|---|---|---|
| Monthly price | Not published; customized | Hibu One pricing; checked |
| Implementation fee | “You will be charged a non-refundable implementation fee of $299 for implementation of Hibu One as set forth in your Confirmation of Order.” | Hibu legal terms; checked |
| Minimum term | “The Minimum Term of your Hibu One subscription is six (6) months.” The pricing FAQ: “typically” 6 to 12 months. | Hibu legal terms; checked ; Hibu One pricing FAQ; checked |
| After the minimum term | “Your Services will continue on a month-to-month basis after the end of the Minimum Term, unless otherwise specified in the Service Terms, until cancelled by us or you.” | Hibu legal terms; checked |
| How to cancel | “You may cancel your Hibu One subscription effective on or after the end of the Minimum Term by telephoning us” | Hibu legal terms; checked |
| Notice to cancel | “We must receive your request to cancel: (i) at least 15 days before the end of the Minimum Term; or (ii) at least 15 days before the end of the current Service Month (if the Minimum Term has ended).” | Hibu legal terms; checked |
| Refund on cancelling | “Unless paragraph 21(b) or 21(c) of the General Terms applies, you are not entitled to any refund or credit on cancellation of your Hibu One subscription.” | Hibu legal terms; checked |
| Unused features | “The Monthly Fee is not subject to reduction if you choose not to implement or use, or are unable to implement or use, one or more of those services.” | Hibu legal terms; checked |
| Price changes | “We may also change Service Pricing at any time after the end of your Minimum Term.” | Hibu legal terms; checked |
| Who is bound | “the signer of the Agreement personally and individually undertakes and assumes, jointly and severally with the business on whose behalf the individual is signing, the full performance of the Agreement” | Hibu legal terms; checked |
| Phone-sale review period | “you will have a period of seven (7) days from the date of the Confirmation of Order (the “Review Period”)”; a full refund applies within it. | Hibu legal terms; checked |
Three of these terms are easy to miss. The person who signs takes on the agreement personally, alongside the business. If a notice to cancel arrives later than 15 days before the end of the term or service month, the subscription runs one more month. And the seven-day review period applies to orders placed with Hibu’s telephone sales team; after it, you can cancel only under the normal rules.
REVIEWS
What do Hibu reviews say?
Hibu’s BBB profile is where we could read business customers’ reviews with a count. Figures as shown on . Prices in reviews are the reviewer’s own, not Hibu’s published prices.
| Platform | What it showed | Source |
|---|---|---|
| BBB customer reviews | 4.28/5 from 614 reviews | BBB reviews; checked |
| BBB complaints | 107 in last 3 years, 38 in last 12 months | BBB profile; checked |
| BBB grade | A+ | BBB profile; checked |
| BBB accreditation | BBB Accredited since | BBB profile; checked |
Eileen F., business client, 5 stars on BBB:
“Very responsive to customer needs, always ready to be a good partner in generating sales.”
BBB, Hibu Inc Customer Reviews (), checked .
Lisa T., business client, 5 stars on BBB:
“He is very thorough and always gets back to me when I have questions or concerns. Has definitely helped to increase sales.”
BBB, Hibu Inc Customer Reviews (), checked .
Christopher K., business client, 1 star on BBB:
“THEY TOOK 6K DOLLARS FROM ME AND PRODUCED NOT EVEN ONE SINGLE LEAD”
BBB, Hibu Inc Customer Reviews (), checked .
Lois S., business client, 1 star on BBB:
“The price on the contract (6 months) isn't what was discussed - higher per month ($880.00.)”
BBB, Hibu Inc Customer Reviews (), checked .
A BBB letter grade reflects how a business handles complaints and its business details. It is not a rating of marketing results.
FIT
Is Hibu worth it for contractors?
That depends on the price you are quoted and what you need. From Hibu’s published terms and product:
- It may suit an owner who wants one vendor for the website, listings, review requests and call tracking, and who does not want to manage several tools.
- It may suit a business that is sure it will keep the service for at least six months.
- It may not suit you if you want to compare published prices first. The monthly fee is quoted, not listed.
- It may not suit you if you want to leave early. The minimum term cannot be cancelled before it ends, and there is no refund on cancelling.
- It may not suit you if you want a roofing or painting specialist. Hibu serves local businesses of all kinds.
Whatever you choose, judge it on cost per booked job, not on leads. Our cost per job calculator does the math with your numbers.
BEFORE YOU SIGN
What should you ask before signing?
Get the answers in writing, attached to the order you sign.
- What is the monthly fee for my package, in writing, and which add-ons carry extra monthly fees?
- Is my minimum term six months or longer for any add-on, and on what date does it end?
- Who signs the agreement, and does the personal liability clause apply to me?
- Do I own the website and the domain if I cancel, and can I take the content with me?
- How do you count a lead in the lead tracking reports, and are calls recorded?
- Was this order placed through telephone sales, so the seven-day review period applies?
ALTERNATIVES
What are the alternatives?
Other ways contractors buy marketing, with how each charges.
| Option | How it charges | Contract | Source or review |
|---|---|---|---|
| Footbridge Media (roofing websites and SEO) | Flat monthly fee: “Just $249/Month. 90-Day Money-Back Guarantee. No Contracts. No Risk.” | No contract, per its page | Footbridge Media roofer SEO page; checked |
| Roofing Revenue Marketing | Monthly fee per channel; ad budget not included | “12-MONTH COMMITMENT *Ad Budget Not Included. 15% MGMT Fee After Cap” | Roofing Revenue pricing page; checked |
| Townsquare Interactive | Monthly subscription; price not published | “Client may not terminate this Agreement prior to the expiration of the Initial Term.” | Townsquare terms, ; checked ; our Townsquare Interactive review |
| Google Local Services Ads | “With Local Services Ads, you pay for valid leads.” You set a budget. | You set the budget | Google Local Services help; checked |
| Sourci (publishes this page) | Flat monthly fee. Inbound Foundation $1,950 a month plus $1,000 onboarding; Growth $3,450 a month plus $1,500 onboarding. No per-lead fees; your leads are never shared. | Month-to-month; cancel with 30 days’ notice | Sourci’s published prices on Inbound details |
Painting contractors can compare painting-only agencies on our painting marketing agency comparison.
MORE REVIEWS
Which other vendors have we reviewed?
The same checks, applied to other companies that sell marketing or leads to contractors:
- Roofer Marketers review (roofing agency)
- HomeBuddy review (lead seller)
- Townsquare Interactive review (agency)
- Painter Marketing Pros review (painting agency)
- eLocal review (pay-per-call seller)
- 99 Calls review (lead seller)
WHERE SOURCI FITS
Where Sourci fits
Sourci sells marketing to painting, roofing and coatings contractors, so it competes with Hibu for some of them. Our prices are published:
- Inbound (website fixes, SEO and AI-search visibility; residential and commercial): Foundation $1,950 a month plus $1,000 onboarding, Growth $3,450 a month plus $1,500 onboarding. Inbound details.
Plans are month-to-month; cancel with 30 days’ notice. No per-lead fees, and your leads are never shared. Ad spend and paid directory placements are not part of either plan.
SOURCES
Where these facts come from.
- BBB, Hibu Inc Customer Reviews. Checked . Quoted: “4.28/5 stars Average of 614 Customer Reviews” “Very responsive to customer needs, always ready to be a good partner in generating sales.” “He is very thorough and always gets back to me when I have questions or concerns. Has definitely helped to increase sales.” “THEY TOOK 6K DOLLARS FROM ME AND PRODUCED NOT EVEN ONE SINGLE LEAD” “The price on the contract (6 months) isn't what was discussed - higher per month ($880.00.)”
- BBB, Hibu Inc Business Profile (Cedar Rapids, IA). Checked . Quoted: “Hibu Inc has 107 complaints filed with BBB in the last 3 years, 38 of them in the last 12 months.” “Hibu Inc has an A+ BBB rating.” “Hibu Inc has been a BBB Accredited Business since ”
- Hibu, About Us. Checked . Quoted: “Hibu a leading provider of technology-driven, digital marketing solutions”
- Hibu, Pay-Per-Performance Call Generation. Checked . Quoted: “Hibu, originally established in 1930, has transformed into a leading digital marketing company” “Customized performance programs will be by vertical with agreed upon cost per call, billable duration, and geo targeting.”
- Hibu, Hibu One pricing. Checked . Quoted: “Every Hibu One solution is customized based on your goals, market and budget” “Contract terms typically range from 6 to 12 months, depending on the services included in your custom plan.”
- Hibu, Legal: Hibu Inc. Digital Products and Services Terms and Conditions. Checked . Quoted: “You will be charged a non-refundable implementation fee of $299 for implementation of Hibu One as set forth in your Confirmation of Order.” “The Minimum Term of your Hibu One subscription is six (6) months.” “Your Services will continue on a month-to-month basis after the end of the Minimum Term, unless otherwise specified in the Service Terms, until cancelled by us or you.” “You may cancel your Hibu One subscription effective on or after the end of the Minimum Term by telephoning us” “We must receive your request to cancel: (i) at least 15 days before the end of the Minimum Term; or (ii) at least 15 days before the end of the current Service Month (if the Minimum Term has ended).” “Unless paragraph 21(b) or 21(c) of the General Terms applies, you are not entitled to any refund or credit on cancellation of your Hibu One subscription.” “The Monthly Fee is not subject to reduction if you choose not to implement or use, or are unable to implement or use, one or more of those services.” “We may also change Service Pricing at any time after the end of your Minimum Term.” “the signer of the Agreement personally and individually undertakes and assumes, jointly and severally with the business on whose behalf the individual is signing, the full performance of the Agreement” “you will have a period of seven (7) days from the date of the Confirmation of Order (the “Review Period”)”
- Footbridge Media, Roofer Marketing & SEO. Checked . Quoted: “Just $249/Month. 90-Day Money-Back Guarantee. No Contracts. No Risk.”
- Roofing Revenue Marketing, Roofing Marketing & SEO Pricing. Checked . Quoted: “12-MONTH COMMITMENT *Ad Budget Not Included. 15% MGMT Fee After Cap”
- Townsquare Interactive, Terms of Service (). Checked . Quoted: “Client may not terminate this Agreement prior to the expiration of the Initial Term.”
- Google Local Services Help, How leads work. Checked . Quoted: “With Local Services Ads, you pay for valid leads.”
Every outside figure on this page links to the page it came from, checked on . Prices and terms change; confirm them with each company before you sign.
QUESTIONS
Hibu, answered.
Is Hibu worth it for contractors?
It can be, if the quoted monthly fee is low next to the jobs it brings and you are ready for a six-month minimum term. Hibu does not publish prices, so compare its written quote with agencies that do.
How much does Hibu cost?
Hibu does not publish a monthly price; every Hibu One package is customized. Its legal terms list a non-refundable implementation fee of $299 for Hibu One.
How long is a Hibu contract?
Hibu One’s terms set a six-month minimum term, then month-to-month. Hibu’s pricing FAQ says contract terms typically range from 6 to 12 months, depending on the services in your plan.
How do I cancel Hibu?
By telephone, effective on or after the end of the minimum term. Hibu must receive the request at least 15 days before the end of the minimum term or of the current service month, or the subscription runs another month.
Does Hibu give refunds?
Hibu One’s terms say you are not entitled to a refund or credit on cancellation, except in the cases in paragraphs 21(b) and 21(c) of its general terms. Paragraph 21(b) gives a full refund if an order placed through telephone sales is cancelled within the seven-day review period.
What is Hibu’s BBB rating?
On Hibu’s BBB profile showed an A+ grade, reviews averaging 4.28/5 from 614 reviews. BBB complaints: 107 in last 3 years, 38 in last 12 months.
FREE CHECK
Which contractors get recommended
in your city?
When a customer asks ChatGPT or Google AI who to hire, it names a few contractors. Tell us your trade and city. We send you which contractors get named, and whether you are one of them.
What you get
- We ask ChatGPT, Google AI and Perplexity the buyer questions from our 24-question method, set to your trade and city.
- We record which companies each assistant recommends or cites, and whether yours appears.
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How the free check works, with a sample result
Result: A Dallas commercial painter grew revenue 234% and website visitors 657% in six months of SEO and AI-search work with Sourci. The owner asked us to keep the company name private. Read the Dallas case study