Painting Marketing Agencies Compared: Services, Prices and Contracts (2026)

Prices are in USD as shown on each company's site on November 9, 2026. Ad spend paid to Google or Meta is extra unless a company says it is included. A published price is a starting point, not a quote for your city.

Base Coat Marketing

Base Coat Marketing sells full-service digital marketing to painting and coating contractors. It says it works only with residential painting, commercial painting and concrete or epoxy coating contractors. Its program list covers Google Search Ads, Google Maps Ads, Local Services Ads, Facebook and Instagram ads, Google Business Profile, custom websites, a free SEO audit and email marketing to targeted contact lists. It also advertises commercial painting marketing programs and email campaigns for commercial and residential buyers.

Its pricing FAQ says to plan on budgeting at least $3,000 to $5,000 a month, and that this includes ad spend. It charges no setup fees. On contracts, it says it offers month-to-month payment plans but that some programs may require a term commitment.

Who it says it suits: established painting and coating companies looking for more predictable, consistent marketing, booked through a fit call.

Footbridge Media

Footbridge Media sells one flat program for painting companies at $249 a month, with no contracts, no build fees and a 90-day money-back guarantee. Its painting page says that if you use the guarantee you keep the website and content it built. The program includes a custom website with unlimited pages, local SEO, Google Business Profile management, generative engine optimization (GEO) for AI platforms, blog posts and project showcases, a dedicated marketing consultant and an annual marketing plan.

Footbridge also serves roofers, general contractors, remodelers, HVAC, plumbing and other trades from separate pages.

Who it says it suits: painting company owners who want homeowners searching for a painter to find them, at one flat monthly fee with no contract. It says it limits how many new painting clients it takes each month.

Fresh Paint Marketing

Fresh Paint Marketing says it works only with painting contractors and only with one painting company per location. Its services are SEO, Google Ads, Facebook and Instagram ads, Google Local Services Ads, Business Profile optimization, custom websites, landing pages and automated email and SMS. It lists three plans (Basic, Professional and Enterprise), each with market exclusivity, and no setup fees.

It does not publish plan prices. On contracts, it says you sign a contract for SEO only, with a 3-month minimum, and that Google, Facebook and Instagram ads need no contract.

Who it says it suits: painting company owners who need a steady flow of leads to keep crews and subcontractors busy.

Hook Agency

Hook Agency has a painting marketing and lead generation page focused on ranking higher on Google and driving more traffic and leads. Its homepage price list applies across trades: Local SEO + AEO at $3,750 a month, Google Ads + LSA from $2,000 a month, Meta ads from $3,000 a month, a standard website at $1,000 a month over 12 months when paired with a recurring service, and a custom website at $24,000 split over 12 months. It sends monthly reports.

Hook serves painting, roofing, HVAC, plumbing and other home services. It does not publish contract terms on these pages.

Who it says it suits: growth-mode contractors. Its painting page says it usually suits companies over $2 million because of the investment required, and its homepage names $3 million to $15 million companies.

Painted Marketing

Painted Marketing says it is 100% painter focused: repaints, exteriors, cabinets and commercial. It sells SEO, Google Ads, Local Services Ads, Meta ads and websites, aimed at exclusive leads. It describes those leads as "priced per lead, delivered to one painter." It does not publish a price; its FAQ says it scopes your city on a strategy call and gives a number then.

Its terms are stated plainly: month to month, no locked contracts. Its FAQ says you own the website, content and ad accounts: your domain stays in your name, your Google and Meta accounts live under your logins, and everything ports out if you leave.

Who it says it suits: painters who want exclusive leads instead of shared marketplace leads, from two-crew residential shops to larger commercial outfits.

Painter Marketing Pros

Painter Marketing Pros describes itself as a full-service digital marketing agency focused only on painting contractors, with 15 years in the industry. Its services are website design, SEO, Google Ads and Google Local Services Ads. It also runs a podcast and publishes books for painting company owners.

It does not publish prices. Its site says each package is custom and that pricing depends on your region, with large urban areas needing more investment. Contract terms are not stated on the homepage.

Who it says it suits: painting contractors who want full-scale marketing execution or help in one area, starting with a free strategy session.

Painter Web Lab

Painter Web Lab publishes a full price list for painting companies:

• Launch Website: $1,200 one-time for a 5 to 7 page WordPress site with an estimate form, basic SEO, schema and analytics setup.
• Starter SEO: $399 a month per website. One article a month, Business Profile setup and posts, on-page fixes, 10 citations, monthly report.
• Growth SEO: $699 a month. Adds a new service or city page and two articles a month, local links and 20 citations.
• Premium SEO: $999 a month. Two new pages and four articles a month, 6 to 8 links and 30 citations.

It also lists one-time projects, such as a $399 SEO and local audit, and monthly add-ons. The page states "Cancel Anytime."

Who it says it suits: painting businesses that want a website and SEO with fixed, published deliverables.

Sourci

Sourci is a marketing agency in Austin, Texas, for painting, roofing, flooring and coatings contractors. It sells two services, priced separately:

• Inbound (website fixes, SEO and AI-search visibility, residential or commercial): Foundation $1,950 a month plus $1,000 onboarding, with 4 page deliverables a month and 24 buyer questions checked monthly across three AI engines. Growth $3,450 a month plus $1,500 onboarding, with 8 page deliverables and 48 questions.
• Outbound (researched email prospecting to property managers, facilities teams and owners, with interested replies qualified and handed to you; commercial accounts only): Foundation $2,950 a month for up to 500 researched contacts. Growth $4,450 a month for up to 1,000.

Fixed plans are month-to-month with 30 days' written notice. Ads, paid placements, hosting and larger development are separate approved costs, and ads management is not part of either plan. Sourci's inbound page says you keep ownership of your website, accounts, approved content and reports. Sourci does not sell or share leads.

Who it says it suits: for inbound, painting contractors with a website who want more inquiries they own without paying per lead. For outbound, commercial painting contractors with capacity for more commercial work. See painting contractor marketing, SEO for painters and commercial painting.

Webrunner Media

Webrunner Media describes itself as a full-stack digital marketing agency for contractors. Its painting page lists SEO, PPC, website design, marketing automation software and branding for painting businesses. Its industries menu lists painting, roofing, siding, and windows and doors.

Webrunner does not publish prices or contract terms on its painting page.

Who it says it suits: growth-minded painting and home improvement contractors who want SEO, ads, websites and automation from one agency.

Ask every agency the same five questions and get the answers in writing. If you also do roofing, see roofing marketing companies compared.

1. Who owns the website and ad accounts? Painted Marketing spells out that your domain, Google and Meta accounts stay in your name. Sourci's inbound page says you retain your website, accounts and content. Ask the others the same question, and ask what happens to the website if you leave in month 4.
2. How long is the contract? Footbridge has no contract. Painted Marketing, Painter Web Lab and Sourci are month-to-month. Fresh Paint requires 3 months for SEO only. Base Coat says some programs may need a term. Hook splits website fees over 12 months. Ask for the notice period too.
3. What does the monthly report show? Ask for a sample. Useful reports separate rankings, calls, form inquiries, estimates and sold jobs. Search and AI visibility are not the same as booked work.
4. What is the pricing model? Flat fee (Footbridge), published list (Hook, Painter Web Lab, Sourci), a budget that includes ad spend (Base Coat), per lead (Painted Marketing) or custom quote (Fresh Paint, Painter Marketing Pros, Webrunner). Compare the total with ad spend added.
5. Will the agency work for a competitor in your town? Fresh Paint takes one painting company per location and lists market exclusivity in every plan. Most others do not say. Ask.

Most painting marketing targets homeowners searching for a painter. Commercial repaints are often decided by property managers, facilities teams and owners who plan ahead and rarely search "painter near me." On their own pages:

• Base Coat advertises commercial painting marketing programs and email campaigns for commercial buyers.
• Painted Marketing lists commercial painting among its focus areas.
• Sourci's outbound service researches property managers, facilities teams and owners and runs email outreach for commercial painters.

For providers that sell outbound prospecting and appointment setting for commercial painting specifically, see our separate commercial painting lead generation services comparison. For outbound across roofing, painting and other trades, see commercial contractor lead generation companies.

The table uses round inputs: a residential repaint averages $5,000 and leaves $2,000 of gross profit after labor and materials. Fees are the published ones. Ad spend is excluded except where the company includes it.

How to read it: the fee is only the first cost, and some of these include more work than others. If you add ads to a plan that does not include them, add the ad budget to the fee. Then count only the jobs the channel adds, not the ones you already get from referrals.

Commercial work changes the math. At a $25,000 commercial repaint with $7,500 gross profit, Sourci's Outbound Foundation at $2,950 a month needs about 0.4 jobs a month, or 5 a year, to cover its fee. Sourci's lead economics calculator runs this with your own numbers.

• Base Coat Marketing, homepage, programs and FAQ (checked November 9, 2026)
• Footbridge Media, painting contractor marketing (checked November 9, 2026)
• Footbridge Media, Who We Help (checked November 9, 2026)
• Fresh Paint Marketing, homepage, plans and FAQ (checked November 9, 2026)
• Hook Agency, painting marketing page (checked November 9, 2026)
• Hook Agency, homepage pricing and FAQ (checked November 9, 2026)
• Painted Marketing, homepage and FAQ (checked November 9, 2026)
• Painter Marketing Pros, homepage (checked November 9, 2026)
• Painter Web Lab, painting marketing pricing (checked November 9, 2026)
• Webrunner Media, painting contractor marketing (checked November 9, 2026)
• Sourci, inbound lead generation plans and terms: getsourci.com/inbound-lead-generation
• Sourci, outbound lead generation plans and terms: getsourci.com/outbound-lead-generation

Checked November 2026.