HomeBuddy leads review: price, contract terms and exclusivity

HomeBuddy is an online platform that connects homeowners planning home-improvement projects with contractors. Its Terms name the operator: “We, Siren Group AG, own and operate the online platform HomeBuddy (our “Service”).”

For contractors it sells two things. Leads: “At HomeBuddy, only ONE contractor gets the lead. Make sure it’s you.” And appointment setting, where HomeBuddy calls the homeowner and books the visit: “Pay only a small handling fee when we deliver the appointment. If we don't book, you don't pay.”

You set a budget and pay as leads arrive. HomeBuddy’s FAQ suggests a starting volume: “For lead programs, a good starting point is approximately 25 leads per week.” Roofing is one of its categories, alongside many remodeling trades. For how its model compares with marketplaces, see our guide to Thumbtack and Angi alternatives.

HomeBuddy does not publish a price per lead or per appointment. What its own pages say:

The credit policy exists, but its rules are explained during sign-up rather than published. Ask for it in writing, with the deadline to report a bad lead.

Two points read differently depending on which HomeBuddy page you open. We quote both sides and leave the answer to your contract. The Terms we quote are dated March 8, 2024.

Before you sign, ask HomeBuddy which document governs your program, and get the minimum term and the 60-day rule confirmed in your own agreement.

We looked for a rating with a review count from contractors on a review platform. Search results for “homebuddy reviews” include Reddit threads, Trustpilot, Facebook posts, BBB, Glassdoor and a complaints site. We could not verify a rating and review count we could save and quote on November 11, 2026, so this page shows none and quotes no reviewer.

If you are weighing HomeBuddy, ask it for two or three contractor references in your trade and region, and read recent reviews on BBB and Trustpilot yourself. HomeBuddy serves both homeowners and contractors, so check which one each reviewer is.

From HomeBuddy’s published model:

• It may suit contractors who want leads that HomeBuddy says go to one contractor, or who want appointments booked for them.
• It may suit a sales team that can work the suggested starting volume of about 25 leads a week.
• It may not suit you if you want a price before a sales call. No price per lead is published.
• It may not suit you if you want to leave within the first three months, unless your contract says otherwise.
• It may not suit you if your sales cycle runs past 60 days, given the Terms’ clause on unconverted leads.

Get the answers in writing, attached to the order you sign.

1. What will each lead and each appointment cost in my trade and ZIP codes?
2. Is my minimum term three months, or can I terminate at any point, and which document governs my program?
3. If a lead is not converted within 60 days, will you offer it to other contractors?
4. What is the credit policy in writing: which leads qualify and how long do I have to report them?
5. What is the appointment handling fee, and what happens if the homeowner is not there?
6. Which week does billing stop after I give notice?

Other ways to buy leads or calls, with how each charges.

The same checks, applied to other companies that sell marketing or leads to contractors:

• Hibu review (agency)
• Roofer Marketers review (roofing agency)
• Townsquare Interactive review (agency)
• Painter Marketing Pros review (painting agency)
• eLocal review (pay-per-call seller)
• 99 Calls review (lead seller)

Sourci sells a different model: no per-lead fees, and the leads come to your own website and phone. Our prices are published:

• Inbound (website fixes, SEO and AI-search visibility; residential and commercial): Foundation $1,950 a month plus $1,000 onboarding, Growth $3,450 a month plus $1,500 onboarding. Inbound details.

Plans are month-to-month; cancel with 30 days’ notice. No per-lead fees, and your leads are never shared. Ad spend and paid directory placements are not part of either plan.

• HomeBuddy, Terms & Conditions (contractors) (March 8, 2024). Checked November 11, 2026. Quoted: “We, Siren Group AG, own and operate the online platform HomeBuddy (our “Service”).” “You may terminate your relationship with us at any point in time.” “Termination between Monday 12am EST and Friday 10am EST of any given week will extend billable services until the immediately following Sunday.” “If a specific Lead provided by HomeBuddy has not been converted into an appointment within 60 days, we reserve the right to provide said Lead to other Contractors.”
• HomeBuddy, Exclusive Leads & Appointments for Contractors. Checked November 11, 2026. Quoted: “At HomeBuddy, only ONE contractor gets the lead. Make sure it’s you.” “You only pay for leads and appointments as they are delivered so there is limited risk.” “Pay only a small handling fee when we deliver the appointment. If we don't book, you don't pay.” “Exclusive - Never Shared”
• HomeBuddy, Contractor FAQ. Checked November 11, 2026. Quoted: “For lead programs, a good starting point is approximately 25 leads per week.” “HomeBuddy programs require a contract with a minimum term of three months.” “Your contract term begins on your program start date and continues for a minimum of 90 days.” “Yes, we go over the credit policy with our contractors multiple times throughout the process to ensure a full and complete understanding of the program.” “There are no shared leads with HomeBuddy, and we do not sell leads to more than one contractor.”
• Angi Help Center, Leads and Opportunities (August 14, 2026). Checked November 11, 2026. Quoted: “Lead fees apply when you receive a lead. How and when you're charged depends on your account .”
• Networx Help Center, Do you have a contract? (March 29, 2023). Checked November 11, 2026. Quoted: “At Networx, we do not require a contract.”
• 99 Calls, Pricing. Checked November 11, 2026. Quoted: “At any tier — cancel anytime.”
• Google Local Services Help, How leads work. Checked November 11, 2026. Quoted: “With Local Services Ads, you pay for valid leads.”

Every outside figure on this page links to the page it came from, checked on November 11, 2026. Prices and terms change; confirm them with each company before you sign.