General Contractor Website Design: Pages, Real Examples, Costs and a Checklist

A general contractor website needs one page for each decision a buyer makes. The table lists the core pages, what each does and what it should contain.

A residential GC also needs cost-range pages per project type and a reviews section. A commercial GC also needs the trade-partner path. Our contractor websites guide covers the general anatomy for every trade; this page goes deeper on what general contractors need.

Commercial and residential GC sites serve different buyers with different proof. Build for the buyer you want more of.

A firm that does both should split the paths in the main menu. A facilities director will leave a site that opens on kitchen photos.

These six sites were opened and checked on November 9, 2026. Four are commercial builders and two are residential design-build remodelers. Descriptions are based on each site as checked.

What the four commercial sites share: work sorted by sector, a dedicated path for trade partners, and safety shown as a page rather than a slogan. What the two residential sites share: portfolio by project type, the process explained step by step, and answers to cost and timing questions before the first call. None of them relies on a single "Projects" grid.

Organize the gallery the way buyers search: by building type or project type first, then by city. A single grid of photos makes a buyer do the sorting.

1. Top level: sectors or project types. Commercial sites use building types, as Rogers-O'Brien and Linbeck do. Residential sites use project types, as Sun Design and Case do.
2. Second level: one page per project. Each page has a short summary first: building type, size, city, schedule and delivery method. Photos and the full story follow.
3. Filters only when you have volume. Filters by sector, city and delivery method help once a firm has dozens of projects. With ten, clear category pages work better.
4. Link both ways. Each sector page lists its projects, and each project page links back to its sector and to the matching service page.
5. Name the hard part. "Occupied hospital floor, night work" or "historic facade kept in place" tells a buyer more than "on time and on budget."

A project page written this way does three jobs at once: it proves the work to a buyer, it ranks for that building type and city, and it gives AI assistants a specific fact to cite.

Published figures depend on who builds the site. These were checked November 9, 2026.

What moves a GC site toward the top of the range: the number of sector and project pages, custom photography and video, a project database with filters, and separate paths for owners and trade partners. What does not need to cost much: the prequalification page, the safety page and the FAQ. Those are writing, not design.

Plan for photography. A GC site lives on project photos, and a builder who photographs every phase of every job (demo, structure, MEP, finish) has the raw material for project pages without hiring a photographer for each one.

Search engines and AI assistants send visitors to pages that match the search and answer it directly. For a GC site, that means one page per building type and city, plain answers, and clean technical basics.

1. One page per building type and per main city. "Medical office construction Dallas" and "restaurant build-out Fort Worth" need separate pages with separate projects.
2. Project pages with facts. Square footage, schedule, delivery method and city give an assistant something specific to quote.
3. Plain answers to buyer questions. Cost ranges, schedules, permits and occupied-site work, written as questions with direct answers.
4. Structured data that matches the page. Schema.org has a GeneralContractor type under LocalBusiness and HomeAndConstructionBusiness. Google's guidance for AI features says to make sure structured data matches the visible text.
5. A matching Google Business Profile. Google says local results are based mainly on relevance, distance and popularity, and that businesses with complete and accurate information are more likely to show up in local results.
6. Speed on a phone. Google's Core Web Vitals targets are a Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint of 200 milliseconds or less, and Cumulative Layout Shift of 0.1 or less, measured at the 75th percentile of page loads.
7. Crawlable and indexed. Google says a page must be indexed and eligible to show with a snippet to appear as a supporting link in AI Overviews or AI Mode, and that there are no additional technical requirements.

AI answers lean on contractor sites. In Sourci's November 2026 study of ChatGPT and Gemini answers for commercial painting, commercial roofing and epoxy flooring across 50 US metros, ChatGPT cited the recommended contractor's own website in 911 of 1,021 recommendations. General construction was not part of that study, but a GC with a page for each building type gives an assistant the same kind of material. Read the AI contractor recommendations study.

Run this on your homepage, one sector page and one project page.

• Building types or project types and cities in the homepage headline or first lines
• Delivery methods named (GC, CM, design-build, preconstruction)
• Separate menu paths for owners and for trade partners
• One page per sector or building type, each with projects
• One page per finished project worth showing
• Every project page states building type, size, city, scope, schedule and delivery method
• Photos captioned with project name and phase
• Prequalification summary: insurance, bonding, licenses, safety program
• Subcontractor bid and prequalification steps, or a link to the platform you use
• Safety program on its own page
• Leaders and project managers shown with roles
• Process from first meeting to closeout, with typical timing
• FAQ with cost, schedule and permit questions
• Office addresses and a contact route for each audience
• Contact form with 5 or fewer fields, project type first
• Phone number coded as a tap-to-call link on mobile
• GeneralContractor or LocalBusiness structured data that matches the page
• Title and meta description written for every page
• Site verified in Google Search Console with a sitemap submitted
• Largest Contentful Paint within 2.5 seconds on mobile
• Residential: reviews with a total count, and cost ranges per project type

Treat the site as a record of work that grows with every closeout.

• Add a project page within a month of each closeout, while photos and details are fresh.
• Send the prequalification page link with every bid and every outreach email.
• Link the site from your Google Business Profile and every directory and platform profile you keep, such as BuildingConnected or The Blue Book.
• Track calls and form submissions by page, so you know which sector pages produce inquiries.
• Check every quarter whether ChatGPT, Google AI and Perplexity name your firm for your building types and cities.

Our general contractor marketing guide covers where the visitors for these pages come from, and our construction company marketing guide covers positioning, proof and outreach for firms that sell to business buyers. Trade-specific site guides: roofing website design and painting contractor websites.

Sourci is an Austin, Texas lead generation agency for painting, flooring and coatings, roofing and general contractors. Its inbound lead generation plans improve the website you already have: new and improved pages, technical and conversion fixes, SEO and AI-search visibility.

• Foundation: $1,950 a month plus $1,000 onboarding. One website and one primary service area, 4 page deliverables a month (up to 1 new page), up to 2 scoped technical or conversion fixes, 24 buyer questions checked monthly in ChatGPT, Google AI and Perplexity, and a monthly report.
• Growth: $3,450 a month plus $1,500 onboarding. Up to two service areas, 8 page deliverables a month (up to 2 new pages), up to 4 fixes and 48 buyer questions.
• A page deliverable includes copy, metadata, structured data and internal links. Technical fixes are scoped changes to the existing site, not redesigns. Month-to-month with 30 days' notice. You keep ownership of your website, accounts and content.

Commercial GCs who want to reach property managers and owners directly can add outbound lead generation from $2,950 a month. Get a free AI-search check to see whether ChatGPT, Google AI and Perplexity name your firm for the projects you want.

• Rogers-O'Brien Construction
• Linbeck Group
• DPR Construction
• DPR Construction, "Subcontractor Prequalification"
• Barton Malow
• Barton Malow, "Subcontractors + Vendors"
• Sun Design
• Sun Design, "Design-Build Remodeling FAQs"
• Case Architects & Remodelers
• InvoiceFly, "Contractor Websites: How to Build a Site That Brings You Jobs"
• Freshy Sites, "Best contractor websites"
• Hook Agency, Pricing
• Schema.org, GeneralContractor
• Google Search Central, "AI features and your website"
• Google Business Profile Help, "Tips to improve your local ranking on Google"
• web.dev, "Web Vitals"
• Sourci, AI contractor recommendations study: getsourci.com/research/ai-contractor-recommendations
• Sourci inbound and outbound plans: getsourci.com/inbound-lead-generation, getsourci.com/outbound-lead-generation

Checked November 2026.